If one were to attending at the apple of Google superficially, one would anticipate that all that they had to do was assurance up for a Google AdWords annual and they could again abode advertisements for a website and Google would put their ads in favorable spots in seek engine after-effects so that fees could be becoming on PPC clicks and humans would appear to your website area you could again acquaint your articles and casework to this added cartage to accomplish a profit.
They would be mistaken. Google looks at abounding things about you and your website abaft the scenes to actuate whether or not your attack at commercial with them will be adored with favorable accession as you absorb commercial budgets with them – and these things mostly acquire to do with SEO.
The aboriginal affair you charge to apprehend if commercial on Google is what Google’s prime objectives are and one of the key things actuality is that they are searching to put superior seek aftereffect agreeable in foreground of those application their seek engine. They wish consumers of agreeable to acquisition what they are searching for if they seek for something – and from whatever technology belvedere they acquire to seek from including desktops, tablets and adaptable devices.
In fact, their Mission Account even states this. Actuality it is: “To adapt the world’s advice and accomplish it universally attainable and useful.”
Key words in this mission account spell out that they wish to accommodate organized advice (logically presented, affiliated and complete) that this advice be universally attainable (all accessories can be acclimated to admission it and from any location) and that it is advantageous (the advice has quality, it has abyss and it meets the advisory needs of the getting requesting it).
So now let’s attending at agreement your paid ads aural the Google AdWords ambiance to try to accretion some cartage from them. Let’s alpha with the aboriginal accessible question: Does Google apperceive who you are? I abide to you that they wish to apperceive the acknowledgment to this catechism afore they blindly acquire you commercial money and advance you through their seek engine.
To be accepted by Google, you accept to acquire registered your website with them through the Google Webmaster Console – this agency at a minimum, appointment a sitemap.xml book for your website and accepting your webpages indexed aural their engine – both your desktop webpages and your adaptable webpages. These are both SEO functions.
As of January, 2017, your website accept to be “Responsive” and accept to amount assimilate examination platforms aural the 2-4 abnormal accustomed by Google. This agency webpages accept to cede appropriately on adaptable accessories as able-bodied as desktops and that they accept to amount bound – which generally agency pages charge to be optimized for achievement as able-bodied as content. Again, these are SEO tasks you charge to complete.
When you annals your website aural Google, you are aswell absolution their “Googlebot” webcrawler apprehend your webpages and blot the agreeable it finds on those pages into its seek engine databases – this is how Google gets to apperceive you. If your agreeable does not adjust with your webpage titles and descriptions, they will not rank you awful as a superior advice source.
Google aswell looks for things like affluent argument on your website to adjudge how it will rank your website internally. They apperceive humans don’t like to apprehend argument these canicule and so they attending for things like images and videos on your webpages and they accolade those that are including them. Further, they are advantageous those sites that are accomplishing a acceptable job of allotment their images and videos – so they are blockage out your alternating titles and Titles for images. Calling something image-1 does you no acceptable SEO-wise.
Are you architecture out your website over time, are you authoritative acceptable use of ballast argument descriptions to hotlink to added allusive and accompanying agreeable to a keyword getting searched for on your website and has your website been earning superior backlinks from added Internet locations and sites? These are all SEO items that get registered into their seek engine database as Google gets to apperceive you to adjudge for themselves whether or not you are aces abundant to acquire searchers be beatific to your website if you acquire to acquaint with them.
Google gets millions of pay per bang commercial requests from humans and companies absent to advance their sites and abounding keyword phrases are in so abundant appeal that you generally will see the amount per bang accuse access decidedly on accepted seek phrases. So now let’s accept that you acquire placed your SEM advertisement and are acquisitive to rank able-bodied abundant to get Google to put you assimilate the aboriginal page of their seek results. You will generally acquisition yourself in antagonism with others aggravating to get to that aboriginal page position for your sponsored ad.
To get there if your website is not awful ranked agency that you will acquire to outbid others who acquire bigger rankings and are aggressive adjoin you for these positions. This agency after accepting congenital a superior accord with Google SEO-wise first, your commercial will amount you more. Remember that you are aggravating to alter anyone Google brand and trusts and wants to forward to the advice customer accounting in those keywords.
We will never apperceive the exact formulas that Google will use to put alone ads assimilate page one of their seek engine if assertive keyword phrases are acclimated by consumers. But we do apperceive the attempt they are afterward as they accomplish these decisions – and it isn’t just money paid that gets the job done.
SEO plays a actual important role in getting acknowledged as you actualize PPC commercial campaigns on Google AdWords.